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IDC: Apple bleeds market share as EMEA smartphone sales drop in Q1

admin Jun 12
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According to the latest IDC report, smartphone sales in Europe, the Middle East and Africa reached 83.7 million units during the first quarter of this year. This is a 3.3% year-on-year decrease compared to the same period last year. In terms of total value, the decrease is even larger with an estimated $26,8 million in retail value before tax, which is 10% down on Q1 2018.

Huawei saw the largest growth in the region with a 66.1% YoY increase in shipments, followed by Xiaomi with 33.3%. All the other major brands shipped fewer phones – HMD is down 32.6%, Apple lost 22.73%. Samsung…

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