Facebook launches new Study program to track app data in return for financial compensation
Facebook’s latest app wants to track how you use your phone and pay you in return. Study is a new marketing research app that will record broad usage behavior including your installed apps, usage times, location, device and network.
Facebook then claims it will use this metadata to learn which apps are preferred by users with the goal of improving its own set of products. Privacy-wise, Facebook says it will not collect user content, passwords or messages and that the data will not reach third parties.
In order to recruit users, Facebook will run new target ads which will then…