Tencent’s PUBG Mobile and Game For Peace Combined for Nearly $150 Million in Revenue Last Month
Tencent’s revenue from mobile battle royale titles more than doubled last month across the App Store and Google Play with the launch of Game For Peace, the publisher’s retooling of PUBG Mobile for the Chinese market. Excluding Android revenue from China, Sensor Tower Store Intelligence data shows that the two versions combined to generate an estimated $146 million in player spending during the month of May, nearly 2.3 times more than PUBG Mobile alone grossed in April.
Game for Peace on iOS accounted for about 48 percent of this spending, or approximately $70 million. That left the remaining $76 million originating from PUBG Mobile outside of China. Their combined total was nearly 26 times more than the $5.7 million we estimate PUBG Mobile players spent during May 2018.
Added together, the revenue from both versions of PUBG Mobile made it the world’s top grossing mobile app in May, taking in about 17 percent more than the nearly $125 million made by second-place Honor of Kings (also from Tencent), not including China’s Android stores.
Between both PUBG Mobile versions, App Store and Google Play users worldwide spent an average of $4.8 million per day last month. Google’s platform accounted for about 31 percent or $45.3 million of the total, while nearly $101 million came from Apple’s store.
The chief rival to both of Tencent’s titles, Fortnite from Epic Games, had its best month so far in 2019 on iOS, but its total player spending of $43.3 million was only about 43 percent of Game for Peace and PUBG Mobile’s combined take for May.
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